The problem with your analysis is that DVDs, print media, and Television (not yet, at least) aren't dynamically monitoring my actions during every moment of face time and changing the ads at whim based upon that data. I don't like giving a third party that depth of detail in my gaming habits and I should be allowed to opt out of it. The European union is more proactive on these types of issues; hopefully, someone over there will make an issue out of it and get some kind of rules for this type of obtrusive and targeted monitoring that protects consumers. Then, maybe, we in the US will follow suit.

What is the benefit of forcing me to see ads when I've paid $59.99(US) for a game? I paid for a game, not advertisements. I'm also being forced to have my in-game actions monitored by a third party that can give the information to any one they choose. I don't think these things are transcendent. If the game is free, that's another story, but if I've paid a good amount of money for it, I should be able to opt out of advertising. The people that want advertising, get it, and the people that don't, don't. Win-Win.

Also, detailing non-independent surveys, that were paid for by the industry they are profiling, is disingenuous. Read the book Damned Lies and Statistics by Joel Best for a good explanation of why you should be wary of polls and surveys.