I would agree with Harrison on the point that this generations doesn't "want" to buy physical media, but when it comes to full-priced games I think they still will because a physical medium still has value after you are done playing with it (resale, e.g.). I don't mind shelling out $5-10 for a downloadable game like Peggle or Pixel Junk Eden, but that is only because they are priced in the same range as rentals. When it coems to games like Gran Turismo 5 Prologue, I regret plunking down $40 to download it because now I have no means to get any of that money back and once mys system is gone, so is the game.

The only thing that will really push downloads of full games will be either a subscription based model or the creations of a viable trading marketplace for downloaded content from one of the console manufacturers.

As soon as I read this:

"results in more than 7 million tons of carbon dioxide emissions each year."

I knew it was just some BS study to try and strongarm carbon credit money for the global warming hysteria machine.