Can you opt out of advertisements while watching all those DVD's you paid for? Nope, and you're not going to while playing games either. What about while watching TV...which you also paid for indirectly through your cable or satellite provider? Nope....try again.

I'm not saying in-game advertising is a good thing, but I'm sick of hearing everybody whining about it, and saying "make the games cheaper" or "this isn't fair...I paid for this product".

News flash. You are being advertised to every single second, of every hour, of every day....whether you know it or not.

"What! You mean my copy of Official Xbox Magazine has advertisements scattered throughout it? But I paid for it....they should take all the ads out!"

Seriously, that card has been played way too many times! Get over it.

Nice conversation though, guys. Solid replies from every one so far...keep it up!