Record First half profits based upon...

A top class Pre-owned facility that allow's Game to really give something back to their customers. Buying back games for less than half price before selling them back with a PRE-OWNED sticker for a couple of pound short of full retail. THANKS GAME

A classy price match promise that exludes any retailer that dares to sell games at a price that Game deams a loss leader. Oh and dont forget that even if the competitor retailer isnt excluded you will have to deal with some gems such as "we know that shop has no stock left so you cant get it" even if you were only moments ago in said shop and saw multiple copies. GAME WILL YOU HAVE MY BABIES!?

A fantastic website that shows you these great competitive prices (normally £5 pound more than most) but at no point tells you that these prices do not apply in store. So if your foolish enough to make that trip get ready for the £10 addon.
**NOTE** This feature is particularly great in the "xmas sales" as only 5% of the Game xmas sales advertised on their website is actually available in store. GAME I LOVE YOU!

A Breathtaking Reward card system. You are £2 or £3 short to buy a game but you have that much on your Reward card? Well get that puppy out and be prepared for the classic DENIED I'm afraid you can only use the reward card for a minimum of £5 so get spending that £500 to get your £5. GAME YOU BRING ME TO TEARS WITH LOVE AND HUMANITY

Last but not least a compelling experiance (as Peter Lewis put it) that uses a remarkably small shop space (I would call it a HUT but that may be unkind to alotments around the globe) but still manages to squeeze in more games than you can shake a stick at which always allows for those massive queues as you await your turn at what I like to call the "Spotty geek till of boredom" This is what you encounter after you have made you choice that you want to buy and then join the queue to pay for it. As you stand paitently waiting for 30mins to get to the till (This is normaly due to some immigrant trying to trade in a CareBear for Fireman Sams learning adventure on the Acorn+) You notice that all the staff have an unsual amount of spots and grease, have I somehow ended up in a Mcdonalds queue you ask yourself? But then no you hear them snigger at some warcraft joke and you finally arrive at the till to get ripped off.

GAME I WISH YOU WERE MY FATHER.