The challenges of bringing a Korean-developed first-person shooter to Western markets...
Cross Fire is a free-to-download-and-play first-person shooter for the PC platform debuting in Q4, 2008. Matthew Denomme of G4BOX, the game’s publisher, discusses the company’s approach in bringing the game to a Western audience.It may come as a surprise to learn that G4BOX is prepping the Korean-developed, Cross Fire, for release in Western markets. It’s not a secret that, in general, first-person shooters have been poorly received in the Eastern market.
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