Based on the demo, I'd give it somewhere between 7 & 8.

Most Gold subscribers pay solely for the multiplayer aspect. They're not paying for the 1-week lead time on demos, Facebook, Twitter, or last.fm. The only reason I currently have one is because I got a free chatpad pack which came with a 12-month card; I'd previously let mine lapse *I* no longer see any value in a Gold sub.

I'd love to see Future offer a reasonably-priced PDF subscription for those of us overseas. The current import price is ridiculously high. The closest thing to Edge in the U.S. is Play, which is only $17.95 per year and includes both print and digital versions.

It's a piss-poor implementation at best, primarily geared at spamming Facebook with PS3 game marketing.

I'd add Microsoft and Sony to that pointer. People don't want to pay for functionality that's been inherently free for years on other platforms, such as matchmaking and peer-to-peer servers.