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Pascal_Clarysse
Pascal Clarysse

Formerly known as Lik Sang's Marketing Manager, I've been around the video games industry for a good decade, working for various companies in various areas, on various continents.

Pascal_Clarysse's Comments

  • gamestop_kids.jpg

    Micromania is a huge asset. It is dominating in France for almost a decade and has been existing since the 80s. Radio shows, TV shows, etc. More importantly, all 332 stores are wholly owned (no franchisees), profitable month in month out if taken individually, and ALL located in malls and huge commercial centers. GameStop just bought itself a diamond and became the uncontested French market leader overnight.

  • welch_john.jpg

    ... and Super Mario Galaxy... even if that's stating the obvious for whomever has actually played it ;)

  • ds.jpg

    Even less than an upgrade... an addition to the line-up. Cause the current Lite model will stay available at current price. So it's more about giving more options to new customers than forcing the old customers to buy the new model... Nintendo is not yet ready for a Nintendo DS successor. Both hardware and software sales stats seem to give it at least 18-24 months before the momentum really declines in a worrying fashion. There are still millions of games that can be sold to the current installed base. No need to rush to the next race for them; they lead this one.

  • ds.jpg

    [mis-posted; deleted; sorry]

  • 360_vs_ps3.jpg

    The analogy between sports and economics doesn't entirely float for the topic at hand I'm afraid. There is no foreseeable final whistle in the case being reported about... So a change of trend is interesting to note, because it may have future impact on how the battle plays out at later stage(s). On short-term as much as on long-term, this piece of information is relatively newsworthy for one working at a publisher, or for developers, or even retailers or stock exchange investors, for examples. In a console war, there is no clear-cut loser until somebody releases a new system and ceases production of the old one, shouting "nextgen" to the world. The latter would be the video game industry equivalent of throwing the towel in boxing or saying "mate" in Judo. You try to stay in the endurance race, hoping for a shift of momentum, or for a mechanical failure at the expense of a competing stable. In the process, you try to make as much profit as you can everywhere you can, to compensate for the R&D investments you made a few years ago. Bottom line being: it's not a medal game; it's a money business. The numbers matter more than the ranking.

Pascal_Clarysse's Recent Blog Entries

  • Edge blogger Pascal Clarysse argues that game / movie company relationships are struggling from the same problems that did for E.T. in '82.

     

     Over time, tons of motion pictures have been licensed for a video game iteration. Unfortunately, no matter how good the movie, and even when the premise fits perfectly, games based on films tend to all suck. Or at least most of them.

     

     

    September 23, 2008
  • Pascal Clarysse shows how the highly promising Latin American market can be fully developed...

    Editor's Note: Any Edge blogger whose work is promoted to front-page Keynote status automatically wins one full year's subscription to Edge magazine. Get blogging, and alert us to your posts.

     

    August 17, 2008
  • Edge blogger Pascal Clarysse joins the debate that is attempting, and he believes is failing, to classify gamers according to their tastes.

    Editor's Note: Any Edge blogger whose work is promoted to front-page Keynote status automatically wins one full year's subscription to Edge magazine. Just so you know...

    In economics, the difference between a core user and a casual user of a product is quite clear. The key variable is simply how much time one spends with the item.

    July 30, 2008

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