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Free-to-Play Is the Future

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Free-to-Play Is the Future

Nvidia VP and PC Gaming Alliance CTO Roy Taylor addresses the pitfalls of ignoring emerging business models.

The West needs to recognize that the free-to-play model is the future, before it's too late.

In the PC Gaming Alliance's first "Horizons" Report, we found that the PC gaming market generated $10.7 billion worldwide during 2007. Half of that came from Asia, where the free-to-play microtransaction and ad-supported model has found huge success.

August 20, 2008

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