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Shane Kim

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  • Shane Kim Writes for Edge

    Xbox 360's head of strategy explains Microsoft's thinking behind this week's announcements.

    At our E3 presentation on Monday morning, we outlined our strategy for Xbox 360, showing how our games as well as titles from our third-party partners and the new Xbox Experience are going to appeal to both core gamers and the broader market.

    Whether you’re talking about avatars or Live Party or Xbox Live Prime Time or even the new interface, these are all elements we believe are going to appeal to a wide audience whether they’re core gamers or not.

    July 14, 2008

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Belcaw's picture
from Belcaw

All of this price and product choice is great news for all gamers; but how can Microsoft be happy with maintaining a $200 price point on a 120Gig hard drive accessory when it's selling complete systems for only a bit more than that?

As a consumer, I lose my incentive and desire to upgrade when there is such an obvious imbalance in value-proposition to upgrade after my initial investment.

Even if you consider the cheaper 20Gig hard drive at $100; that's still 40% of the price of a core system and the size of this smaller drive is proving less and less desireable with all of the new services on XBox Live offering and enticing me to download and store content on my hard drive.

Owning a 20Gig Pro system, I find myself managing my content on the system far too often; and the lack of a reasonable upgrade option is pushing me towards other content providers on other platforms despite my desire to stick with Microsoft and XBox Live services.

July 16, 2008
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