Susan Choe's Recent Blog Entries

• Breaking Your Casual Game into the U.S.

  Susan Choe, CEO and Founder of Outspark looks at the reasons why so many imported casual games fail to ignite the U.S market.

  Why do most international casual games struggle in the US? It’s a particularly relevant question given the tremendous growth in the market today. PricewaterhouseCoopers recently predicted the worldwide market for online video games will be worth $14.4 billion by 2012, up from $6.6 billion last year. Large numbers of international publishers continue to enter the U.S. market with the goal of cashing in, but with few standout performers one has to ask, “what’s missing?” It’s a complicated question but I have a few answers.

  August 11, 2008