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Valve: Are Games Too Expensive?

The point of the article is that all of them can charge x/2 and recoup the money and then some by charging less. Packaging and shipping is practically negligible in today's market (less than $2USD a disk). The middle shelf argument also holds no water, as every video game retailer I know now alphabetizes their various games sections.

I can say without any hesitation that my game purchases definitely dropped by way more than 20% when they went from a $50 to a $60 entry price.

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