Not sure why DeMatteo assumes because GameStop and EB failed to do it before, that Amazon will fail too. Amazon has an excellent infrastructure so maybe there won't be the big delay in gratification that he's assuming. Also, the fact that I can spend my trade-in dollars on any product on Amazon's site makes the credit more valuable than what GameStop will give me.

It seems to me that Gamestop might be a little myopic at times. Rather than dismiss Amazon's attempt out of hand, maybe DeMatteo should consider the long-term health of his cash-cow and start offering his customers more bang for their trade-ins and stop competition from entering in the first place. Of course, this is the same CEO that said the network won't be in place to do digital distribution of full games until 2020 to 2025. Shortsighted at best, idiotic at worst.