That "analysis" is just plain silly. It's one thing to criticize EA for the quality of their profits, but to say these deals with top video game brands are not good business doesn't hold water. EA has a huge distribution infrastructure they can leverage for many partners.
Relic breakoff Smoking Gun Interactive explains its ambitious graphic novel and ARG project, all built to serve its still to be revealed new console IP.
If games and movies don't develop some mutual respect, all we can expect are films that are really bad action games and games that are really bad films, says Steven Poole.
TXgamer's Comments
That "analysis" is just plain silly. It's one thing to criticize EA for the quality of their profits, but to say these deals with top video game brands are not good business doesn't hold water. EA has a huge distribution infrastructure they can leverage for many partners.
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